Google Tag Manager and Google Ads Tag Implementation and Verification

We are seeking an experienced freelancer to set up and verify Google Tag Manager (GTM) triggers and Google Ads tags. The project involves configuring specific GTM triggers to track user engagement, implementing Google Ads conversion and remarketing tags, publishing the changes, and thoroughly testing their functionality. The goal is to ensure accurate data collection for our Google Ads campaigns.

Key tasks include:

1.  GTM 30-Second Dwell Time Trigger Setup: Configure a custom trigger in Google Tag Manager to fire when a user remains on a page for at least 30 seconds.
2.  GTM 80% Scroll Depth Trigger Setup: Implement a scroll depth trigger in Google Tag Manager that activates when a user scrolls 80% or more down a page.
3.  Google Ads Tag Configuration: Integrate necessary Google Ads tags (e.g., Conversion tracking, remarketing tags) via GTM.
4.  Tag Publishing: Publish the configured tags and triggers within the GTM container.
5.  Testing and Firing Confirmation: Conduct comprehensive testing to confirm that all GTM triggers and Google Ads tags are firing correctly under various user scenarios.
6.  Google Ads Platform Verification: Verify the proper reception and processing of data within the Google Ads interface to ensure campaign performance tracking is accurate.

The ideal candidate will have a strong understanding of Google Tag Manager, Google Ads, and web analytics best practices. Attention to detail and a methodical approach to testing are crucial for this project.