Instagram Content & Creative Strategist

I am seeking a freelancer to develop and execute a comprehensive content and creative strategy for my client's Instagram presence. The project involves defining the overall approach, generating creative concepts for reels, and writing compelling scripts or captions.

The ideal candidate will have a strong understanding of the Instagram platform, human psychology, trends, best practices for engagement, growth and innovation.

Key responsibilities include:
- Developing a tailored Instagram content strategy.
- Brainstorming and proposing creative concepts.
- Writing engaging scripts, captions, and calls to action.
- Ensuring content aligns with brand voice and goals.
- Experimenting with Reel's formats and concepts to establish new industry standards.

Please provide examples of previous Instagram strategy and content work in your proposal.