Lead Generation Specialist

Project overview

Key Responsibilities: • Lead Research & Prospecting • Identify potential clients using tools like LinkedIn, Apollo, ZoomInfo, Google, job boards, and company databases • Build targeted lead lists based on ideal customer profiles (industries, regions, job titles, etc.) • Outbound Outreach • Execute cold email campaigns and follow-up sequences • Initiate outbound calls or LinkedIn outreach to engage decision-makers • Set appointments for Account Executives or Business Development Managers • CRM Management • Enter, track, and update lead data and engagement history in the CRM • Maintain lead quality and ensure information is current and complete • Collaboration & Reporting • Coordinate with the sales and recruiting team to align outreach with staffing capabilities • Report weekly lead generation activity, outcomes, and insights • Share market intelligence and trends with the team Key Performance Indicators (KPIs): • Number of new leads added per week/month • Number of outbound emails/calls/messages sent • Email open & reply rates • Number of meetings booked or qualified leads handed off • CRM accuracy and activity tracking • Conversion rate from lead to sales opportunity Qualifications: • 2+ year of experience in lead generation, sales support, or outbound prospecting • Strong written and verbal communication skills in English • Comfortable with cold outreach via email, phone, and LinkedIn • Experience using CRM tools (e.g., HubSpot, Zoho, Salesforce, etc.) • Organized, self-driven, and capable of working independently • Strong internet research skills and attention to detail ________________________________________ Preferred Qualifications: • Experience working with U.S.-Based clients or staffing companies • Familiarity with outreach platforms (e.g., Apollo, Instantly, Lemlist, Sales Navigator) • Experience in B2B industries (staffing, recruiting, HR tech, or services) • Familiarity with U.S. Business culture and time zones ________________________________________ Work Environment & Benefits: • 100% remote – work from anywhere in Colombia • Work aligned with Pacific Time (PT) business hours • Performance-based bonuses or commissions for booked meetings or converted leads • Paid training and onboarding support • Opportunity for career growth into sales, marketing, or recruiting roles • Supportive, collaborative, and fast-paced team environment

Category Sales & Marketing
Subcategory Sales Executive
Project size Large
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed