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Market Research: 4 products Vlmg, small company

Published on the September 26, 2019 in Sales & Marketing

About this project

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VLMG, is a small editorial company in Puerto Vallarta and one of them is for Guadalajara,  We want to know about these 4 productos, printed media, and our budget its of $50,000 MXN.
1. Vallarta Lifestyles: Magazine Puerto Vallarta & Riviera Nayarit
2. Vallarta Real Estate Guide: Newspaper de Agencia bienes y Raíces en Puerto Vallarta & Riviera Nayarit
3. Guadalajara Real Estate Guide: Newspaper de Agencia bienes y Raíces en Guadalajara
4.


Tourist Map: Mapa turístico de Puerto Vallarta & Riviera Nayarit

What we need to know is:
1.  Identify the segmentation, demographics, psicographics, income, etc B2C.
2. Brand positioning and perception of the product that we wanna reach, including factors of 4P of the B2C. And Life cycle of the product.
3. Evaluate and determine the actual: Pass along rate, #of copys.
4. Identify best distribution points of Puerto Vallarta & Riviera Nayarit, Benchmark competition and prices of the 4 products.


Best Regards.

Natalia Allard
Digital Markteting VLMG

Category Sales & Marketing
Subcategory Other
Project size Small
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed