Evaluating bids

Salesforce Pardot Configuration Specialist

Published on the August 12, 2020 in IT & Programming

About this project



- Review and optimize the existing Pardot instance to identify gaps and opportunities for more efficient use by the organization
- Identify opportunities for enhancements to existing tooling and processes (Gmail integration, Einstein Analytics, Lead and Opportunity lifecycles) and new features offered in each Salesforce major release
-Support cross-department initiatives by implementing strategic marketing workflows in Pardot, including processes to support lead generation, qualification and management (scoring/grading), plus drip campaigns to prospects
- Participate in the planning and analysis of business requirements for configuration changes and managed packages
- Translate business requirements into creative and effective technical designs
- Customize and set up marketing funnels, prospect segments, lead scoring/grading, nurture paths and reporting, per stakeholder specifications
- Effectively use Pardot reports to make data-driven decisions

Category IT & Programming
Subcategory E-commerce
What is the scope of the project? Medium-sized change
Is this a project or a position? Project
I currently have I have specifications
Required availability As needed
API Integrations Other (Other APIs)
Roles needed Developer

Delivery term: Not specified

Skills needed

Other projects posted by R. E.