Seeking Senior Instagram Paid Ads Consultant for B2c E-commerce Brand

We are looking for an experienced Instagram Lead Generation / Paid Ads Strategist to serve as an ongoing advisor for our current campaigns.

About Us: We operate in the B2C E-commerce space (career coaching service), running paid Meta/Instagram campaigns focused on direct lead generation.

Role & Responsibilities:
Bi-weekly or monthly strategy calls to review performance, ad creative, and targeting. Provide actionable recommendations for optimizing ROAS and decreasing Cost Per Lead (CPL). Audit current campaign structures and offer high-level creative direction.

Note: This is an ongoing, advisory-only advisory role (estimated 10-20 hours per month).

Implementation will be handled internally by our team. Requirements: Proven track record managing successful Instagram/Meta ad campaigns in the B2C E-commerce niche. Strong focus on lead generation and direct-response metrics.

Solo independent freelancers only (no agencies or project managers, please).