About this project
sales-marketing / others
Open
Alma Asfalto, a free, bilingual (Spanish/English) cultural newspaper operating out of Mexico City, New York, and London, is seeking a highly strategic publicist. We have recently launched our World Cup issue, titled 'why your country sucks' - a dark, funny, and aggressive dismantling of nationalism across 52 countries. This issue is gaining traction, and our goal is to elevate it from a cult object to a global cultural phenomenon.
We are not looking for a publicist to simply send generic emails or blast journalists with scraped lists. We require a professional who possesses a deep understanding of how culture truly moves and how to transition a compelling piece from the margins into the global bloodstream. This means the ideal candidate will:
- Possess established, real relationships with influential editors, producers, podcast hosts, and cultural gatekeepers.
- Have an acute awareness of who genuinely engages with content of this nature versus those who merely feign interest.
- Understand the critical distinction between mere exposure and strategic placement that drives meaningful impact.
- Be capable of positioning this content in front of individuals and outlets that not only cover the World Cup but are also inclined to interrogate, distort, and weaponize its themes.
Our target media outlets are not generic. We are specifically looking for engagement with:
- Irreverent sports media.
- Politically literate cultural outlets.
- Podcasts that actively shape conversations rather than just summarizing them.
- International amplification nodes in the us, uk, and latin america that can promote the content without diluting its core message.
Key Deliverables:
- Secure strategic placements through earned media, avoiding paid promotional fluff.
- Arrange podcast and interview bookings that effectively convert attention into a growing audience.
- Implement intelligent seeding strategies to ensure the content travels organically within relevant networks.
- Provide optional advising on narrative positioning as the project gains momentum.
Category Sales & Marketing
Subcategory Other
Project size Large
Delivery term: Not specified
Skills needed