Strategic Social Media & Content Manager for Personal Medical Brand Growth

We are looking for a creative, proactive, and strategic Social Media & Content Manager to help manage and grow a personal medical brand focused on integrative medicine, weight management, longevity, performance, and aesthetics. This role goes beyond video editing or simply posting content. We need someone who can understand the brand, generate ideas, identify content opportunities, execute content, and actively contribute to audience and business growth. Responsibilities include: Manage Instagram, TikTok, and YouTube accounts. Create and manage a consistent content calendar. Research trends, competitors, and content opportunities. Generate content ideas, topics, hooks, and short-form video scripts. Edit raw footage into engaging Reels, TikToks, and YouTube Shorts. Repurpose and adapt content across platforms. Create carousels, static posts, Stories, thumbnails, and other visual assets. Write captions, titles, descriptions, and calls to action. Schedule and publish content. Monitor comments, questions, and audience interactions to identify new content opportunities and video responses. Analyze profile performance, reach, engagement, retention, and growth. Identify what is working and proactively suggest improvements. Maintain consistency in the brand’s visual identity, messaging, and positioning. Actively contribute to the long-term growth of the personal brand. We are looking for someone creative, organized, reliable, and proactive. You should bring ideas and strategic recommendations rather than simply wait for tasks. Experience with short-form content, social media management, personal brands, and audience growth is highly valued. Experience in healthcare, wellness, aesthetics, or high-ticket services is a plus.