Affiliate Marketing Program Optimization & Growth for Veterinary Pharmacy

We are a veterinary pharmacy based in the usa, specializing in selling otc products to pet parents. While we have a robust marketing stack, our affiliate program has been an area of neglect and requires significant attention. We currently utilize AWIN, but it regrettably contributes only 2% of our total revenue. A key issue identified is that customers primarily use AWIN to find discount codes rather than as a genuine affiliate referral platform.

We are seeking an expert to analyze our current affiliate strategy and platform usage. The project involves either maximizing the performance of our existing AWIN program through strategic optimization or recommending and facilitating a migration to a more suitable and effective affiliate platform. The goal is to manage and significantly grow this area of our business, transforming it into a substantial revenue driver through genuine affiliate partnerships and referrals, moving beyond its current use as a discount code portal.