Develop brand name for online loans company in Spain

We research and carefully select an elderly man’s name which is perceived positively in each country we operate in. It is desirable that this name would be associated with respect and kindness: a very kind old man, but at the same time possessing enough life experience and such qualities as wisdom and strictness. Preferably, male names are chosen.


This name must be associated with elderly people, for example, prominent Russian folklore figure Grandfather Mazay. Also, the name is required to be widely known for easy marketing and branding as a household name.

The name must not bear any negative or political context. The name must be used in everyday life and originate in 1920-50s.

In short, the name of the company is the name of an elderly man which associates at once with a positive moral image. This man is always there to help and is easy to borrow money from, but as he is just and fair the money must be returned in full.