Experienced Full-Time Media Buyer for Comprehensive Digital Marketing Campaigns

We are seeking a highly skilled and experienced full-time Media Buyer to join our team. The ideal candidate will be responsible for the end-to-end management of our digital advertising efforts, with a particular focus on Meta platforms. This role requires a proactive individual who can not only execute campaigns but also contribute strategically to our marketing initiatives.

Key Responsibilities:

*  Develop, implement, and continuously optimize digital advertising campaigns across various platforms, with a strong emphasis on Meta (Facebook and Instagram Ads).
*  Manage campaign budgets, bids, and targeting to achieve optimal performance and ROI.
*  Design and create engaging still image ads and other visual assets specifically tailored for Meta advertising.
*  Collaborate with relevant teams to update and optimize landing pages, ensuring they align with campaign objectives and provide a seamless user experience.
*  Utilize both soft and hard skills in prompting and leveraging Artificial Intelligence (AI) tools to enhance campaign strategy, audience insights, and content creation.
*  Apply graphic design principles to produce high-quality ad creatives.
*  Develop and document Standard Operating Procedures (SOPs) and workflows to streamline marketing processes and ensure consistency.
*  Write compelling and effective ad copy that resonates with target audiences and drives conversions.
*  Coordinate and manage the full end-to-end marketing creation process, from initial concept and strategy development through to execution, monitoring, and reporting.

Required Skills and Experience:

*  Proven experience in media buying and campaign management, particularly with Meta advertising platforms.
*  Demonstrated ability to create effective still image ads.
*  Familiarity with landing page optimization and content management.
*  Proficiency in using AI tools for marketing purposes.
*  Understanding of graphic design principles for ad creative development.
*  Strong copywriting skills for advertising.
*  Excellent organizational and project management abilities to oversee the entire marketing creation process.