Instagram Presence Builder & Manager for Football Social App

We are seeking a talented and experienced freelancer to build and manage the Instagram presence for Futez, our football social app. Futez is a platform for football enthusiasts worldwide, similar to Letterboxd for movies, and currently boasts 100,000 users. The Instagram account is almost from scratch, offering a great opportunity to shape its identity from the ground up.

The primary goal is to establish a strong, engaging, and consistent Instagram presence that resonates with our global football audience. The selected freelancer will be responsible for:

1.  Defining the visual language for all Instagram content, ensuring it aligns with our existing brand guidelines (logo and color palette will be provided).
2.  Creating high-quality and engaging content, including feed posts, reels, and stories, with a frequency of 2-3 times per week.
3.  All content must be in English.
4.  Demonstrating a deep understanding of the Futez product and the broader football culture to create content that genuinely connects with our user base.
5.  Developing strategies for audience growth and engagement on the platform.

A strong portfolio showcasing previous work in social media management, particularly with visual content creation and community building, is essential. Experience with sports or app-related brands is a significant plus. This is an ongoing role, requiring consistent effort and strategic thinking to grow our brand's digital footprint.