Strategic Email Marketing and Customer Engagement Specialist

*** Fluent in Spanish***

Hello,

We're on the lookout for a strategic thinker to lead our email marketing campaigns and drive customer engagement. As a French company based in Mexico, specializing in importing French products, we're dedicated to enhancing our online presence and increasing B2C sales through targeted email marketing initiatives.


Responsibilities:

• Conduct competitor analysis to identify best practices in the industry.
• Design and implement captivating email marketing campaigns, including newsletters and promotional emails.
• Segment the email list based on customer behavior and preferences to deliver personalized communication.
• Develop and optimize customer loyalty programs to foster brand retention and advocacy.
• Analyze customer feedback to implement improvements and develop actionable strategies.
• Propose and execute innovative referral programs, discounts, and limited-time offers to boost sales.
• Collaborate closely with the social media specialist to ensure cohesive and integrated marketing strategies.


Key Skills:

• Copywriting: Craft compelling and engaging email content to drive customer engagement.
• Creativity: Infuse innovative and creative elements into email campaigns to captivate our audience.
• Innovative Thinker: Generate creative strategies for effective email campaigns that resonate with our audience.
• Analytical Skills: Utilize data to optimize email marketing strategies and enhance campaign performance.
• Adaptability: Keep pace with evolving email marketing trends and technologies to stay ahead in the industry.
• Problem-Solving Skills: Identify challenges and propose effective solutions to drive email marketing success.
• Customer-Centric Focus: Enhance the customer experience through tailored communication and personalized content.
• Communication Skills: Articulate ideas clearly and persuasively, particularly in written content for email campaigns.
• Collaborative Spirit: Work seamlessly with the social media specialist to ensure integrated marketing efforts.
• Initiative and Proactivity: Take the lead in identifying opportunities and driving email initiatives forward to achieve business goals.
• Industry Awareness: Stay informed about email marketing best practices and innovations to maintain a competitive edge.
• Results-Driven: Motivated by measurable results, focusing on key performance indicators (KPIs) to drive email marketing success.

If you're passionate about email marketing and customer engagement, and you're fluent in Spanish (non-negotiable), with proficiency in English being a plus, I’d love to hear from you!

Cheers,

Adrian