Design and Pilot Scalable Abm Initiative for Spain, France, Italy

We are seeking an experienced marketing strategist to design and pilot a scalable Account-Based Marketing (ABM) initiative specifically targeting the markets of Spain, France, and Italy. The primary goal is to introduce innovative, market-relevant ideas that will significantly improve customer engagement, accelerate pipeline velocity, and increase revenue contribution from key accounts in these regions.

The project involves developing a comprehensive ABM strategy tailored for the nuances of the Spanish, French, and Italian markets. This includes identifying target accounts, defining personalized engagement tactics, outlining necessary technology/tools (if any), and establishing clear metrics for success.

The pilot phase will involve implementing the designed strategy for a select group of accounts in the specified countries. The ideal freelancer will be adept at working under potentially ambiguous or loosely defined conditions, demonstrating proactivity and strategic thinking to refine the approach as needed. Experience with international marketing, particularly in European markets, is highly valued. Deliverables include the documented ABM strategy, a pilot execution plan, and initial performance reporting.