Develop Comprehensive Marketing Plan for Healthcare Brand

We are seeking an experienced marketing professional to develop a comprehensive marketing plan for a new healthcare brand. The project requires a strategic approach covering several key areas.

The scope of work includes:

- **Marketing Plan Development:** Create a detailed, actionable marketing plan.
- **Market Segmentation & Target Audience Definition:** Identify and define key market segments and the primary target audience for the healthcare brand.
- **Strategic Positioning:** Develop a clear and compelling strategic positioning for the brand in the market.
- **Marketing Goals:** Define specific, measurable, achievable, relevant, and time-bound (SMART) marketing goals.
- **Marketing Actions:** Outline concrete marketing strategies and actions required to achieve the defined goals, including recommended channels and tactics.

The freelancer should have proven experience in marketing strategy, market research, and branding, ideally within the healthcare or related sectors. The final deliverable should be a well-structured document outlining all these components.