Experienced Social Media Manager for B2b Media Startup

Location: Remote: Type: Contractor · Est. Hours: 85–100/month

About Us
Our company is focused on market-moving insider coverage of the most important and least understood industries. Our flagship publication is a commercial real estate newsletter & podcast that readers have likened to Matt Levine's "Money Stuff." We have built the most highly engaged audience in B2B media, and are a must-read/listen for developers, brokers, hedge-fund managers, lenders, investors, traders, attorneys and allocators alike. We take a playful, plugged-in approach to key topics that matter to insiders, keeping things fun while being unafraid of nuance and complexity.

The Role
We are seeking a highly skilled Social Media Manager to take full ownership of our social media strategy and execution. This role involves repurposing existing content from our weekly newsletter and podcast for various social channels, consistently engaging with our current audience, and actively attracting new, high-value audiences to our platform. The ideal candidate will be responsible for amplifying our best work online, ensuring our brand message is effectively communicated. A non-negotiable requirement is the ability to write smartly and snappily, as AI-generated content will not be accepted. You must also demonstrate a proven ability to cater to and expand a niche audience, with a strong commitment to continuous improvement and staying ahead of social media trends. Brand guidelines will be provided to ensure consistent messaging.

What You'll Do
Own the strategy. Build and execute a growth strategy across Instagram and YouTube (some LinkedIn too, but we mostly care about the first 2)
Create and post the content. Write and publish posts, captions, infographics, stories, and short videos in our brand voice — multiple times a day across platforms.
Remix. Turn the newsletter, X posts, video clips, and podcast episodes into social-first content: quotes, snippets, visuals, excerpts, and short bites.
Grow the audience. Engage, comment, share, and collaborate with followers and related accounts to bring in new followers and build brand awareness.
Moderate and steward. Manage community engagement and moderate comments or behavior that go against the spirit of the brand.
Collaborate. Work with our video editor to adapt long- and medium-form content into short clips, and communicate clearly and promptly on workflow and delivery.

What We're Looking For
A sharp, witty writer who can nail a distinct brand voice
Deep, hands-on knowledge of YouTube and Instagram — what works where, and why.
A self-starter who works independently, takes initiative, communicates through challenges, and owns outcomes without hand-holding.
We have zero tolerance for those looking to coast or cut corners. This is a young, hungry, passionate startup, and we want partners with that same drive.
Strong instincts for what makes content shareable
Enthusiasm for and experience with audience building
Comfort with basic visual/short-video content creation
Reliable, professional communication and consistent, on-schedule delivery.
Interest in (or curiosity about) business, finance, or commercial real estate.

Details
Engagement: Independent contractor
Commitment: ~85–100 hours/month
Compensation: Competitive monthly rate, paid monthly via wire transfer
Location: Remote (must be available to work US hours)