Freelance Meta & Google Ads Specialist (Ongoing)

I'm the founder of This Day, an Australian-owned app helping hair and beauty salons fill last-minute cancellations and no-shows. I'm looking for an experienced freelance performance marketer to take over the day-to-day management of our paid advertising. Platforms: Meta Ads (Facebook & Instagram) – primary focus, Google Ads, TikTok Ads experience is a bonus. What you'll be doing: Managing and optimising our Meta and Google ad accounts, Building and testing new campaigns, Scaling winning creatives, A/B testing audiences, hooks and messaging, Working with our UGC content creator to turn organic content into high-performing ads, Providing weekly reporting with clear recommendations, Keeping CPA as low as possible while driving quality salon sign-ups. About the business: This Day is a SaaS marketplace for the hair and beauty industry. We help salons instantly fill cancellations and empty appointment slots while helping clients discover last-minute appointments nearby. Our current priority is growing our network of salons across Australia and New Zealand. What I'm looking for: Proven experience managing Meta Ads, Strong Google Ads experience, Experience with mobile apps or SaaS businesses is highly regarded, Comfortable working with small budgets initially and scaling as performance improves, Data-driven and proactive, Excellent communication, Able to explain strategy in plain English. Please include in your application: Examples of accounts you've managed, Your biggest wins (cpa, roas or growth metrics), industries you've worked with, your monthly management fee, whether you work alone or as part of a team, why you'd be a good fit for this day. Shortlisted candidates will be asked to complete a paid audit of our existing Meta and Google Ads accounts before a final decision is made.