Freelance X (Twitter) Content Expert for Personal Brand Growth

We are seeking a highly skilled freelance X (formerly Twitter) Content Expert to develop and implement a comprehensive content strategy. The primary goal is to foster growth and enhance the positioning of a personal brand. This role is crucial for establishing thought leadership, disseminating valuable insights, and boosting engagement through compelling written content, well-structured threads, and material that deeply resonates with a specific target audience. Responsibilities include: creating high-performing tweet threads and posts designed to engage, educate, and convert; developing and executing a weekly content calendar for X, ensuring alignment with product launches and broader marketing objectives; analyzing tweet performance and iterating content based on engagement metrics to optimize results; staying current with platform trends, key influencers, and relevant conversations within the digital business and infoproduct sectors; and collaborating effectively with marketing and design teams to integrate visuals and supporting media. The ideal candidate will possess a strong understanding of how to work with or build a personal brand, with a proven track record of increasing audience size and engagement on X/Twitter. Excellent writing skills are essential, with the ability to transform complex insights into engaging content. A solid grasp of digital marketing, personal branding, and infoproduct ecosystems is required. We are looking for a creative and strategic thinker with a keen awareness of content virality and optimal timing.