Meta Ads Prospecting Campaign Management with Creative Testing

We are seeking an experienced Meta Ads specialist to manage our top-of-funnel (TOF) prospecting campaigns. The primary focus will be on broad targeting combined with rigorous creative testing, leveraging Meta's Advantage+ Shopping Campaign style. The goal is to allow Meta's algorithm to optimize performance based on compelling creative hooks. This role will involve strategic planning, campaign setup, ongoing optimization, and performance reporting for the prospecting phase, allocating approximately 70% of the overall advertising budget to these efforts.