Paid Media & Growth Marketing Specialist | Meta Ads, Funnels & Course Launches

CourseClout partners with experts, coaches, consultants, and creators to turn proven knowledge into premium online courses and effective education businesses. We are seeking a highly skilled Paid Media and Growth Marketing Specialist to join our team. This role is crucial for connecting strategic planning with hands-on execution, focusing on the development, launch, monitoring, and continuous improvement of paid media campaigns for CourseClout and our selected client projects. This is an ongoing opportunity with significant room for professional growth. We are particularly interested in talent based in Brazil.

Key Responsibilities:
* Plan, launch, monitor, and optimize paid-media campaigns across various platforms.
* Provide essential support for online-course launches and evergreen acquisition strategies.
* Develop and implement comprehensive testing plans for audiences, hooks, offers, creative assets, and landing pages.
* Collaborate effectively with copywriters, designers, video editors, and project leads to ensure cohesive campaign execution.
* Conduct thorough reviews of funnels and landing pages to maximize conversion rates.
* Monitor campaign budgets, lead quality, conversion data, and key performance indicators (KPIs).
* Translate complex performance data into clear, actionable insights and strategies.
* Maintain organized campaign calendars and detailed performance reports.
* Research competitors, identify new market angles, and stay abreast of creative trends in digital marketing.

Requirements:
* Proven experience in performance marketing, media buying, growth marketing, or digital campaigns.
* Demonstrated expertise with Meta Ads (Facebook and Instagram advertising) and familiarity with other major ad platforms.
* Strong understanding of A/B testing methodologies, attribution models, sales funnels, lead generation techniques, and conversion optimization principles.
* Ability to critically evaluate creative assets for effectiveness and alignment with campaign goals.
* Highly organized, analytical, and proactive approach to problem-solving and campaign management.
* Excellent written English communication skills (strong spoken English is highly valuable).
* Comfortable working as part of an international remote team.
* Experience within the online education sector, marketing agencies, coaching, consulting, or creator businesses is a significant advantage.