Social Media Growth Manager & Content Strategist for Anti-Filter Skincare Campaign

We are seeking a highly specialized social media growth manager and content strategist to spearhead an innovative "Anti-Filter Skin Intelligence" campaign for our emerging, ingredient-focused skincare brand. The primary goal is to revolutionize traditional beauty marketing by completely bypassing heavily filtered aesthetics and building deep, community-driven trust.

The core responsibility will be to design and implement a comprehensive 30-day content system specifically tailored for TikTok and Instagram Reels. This system must prioritize high-definition, macro-style close-up videos that authentically highlight raw skin textures, delve into product formulation science, and provide exact ingredient breakdowns, all without any artificial smoothing or filters.

Key responsibilities include:
- Developing engaging, educational short-form scripts designed to debunk common skincare myths and educate the audience.
- Planning a structured and consistent posting schedule that positions beauty as a realistic and accessible daily ritual.
- Designing and executing interactive community engagement strategies, such as hosting live Q&As on Instagram Stories to address specific follower skin concerns and foster genuine connection.
- Driving social commerce through high-transparency video content that builds consumer confidence and encourages purchases.

The ideal freelancer will possess a strong background in aesthetic storytelling, a deep understanding of cosmetics and skincare terminology, and proven expertise in leveraging high-transparency video to drive social commerce.