Virtual Assistant for Luxury Beauty Brand: Social Media, Lead Nurturing & Content

We are seeking a highly skilled and proactive Virtual Assistant to manage our luxury beauty brand's social media presence, engage with leads, and create compelling content. This is an ongoing role requiring a dedicated professional with a strong understanding of social media strategy and client acquisition.Key Responsibilities include:Developing and creating engaging social media content (Reels, carousels, captions) using provided brand assets and tools like Canva.Scheduling and managing posts across Instagram, Facebook, and TikTok using platforms such as Meta Business Suite, Later, or Planoly.Crafting written communications that reflect our luxury brand's refined, trustworthy, and approachable voice.Managing and responding to direct messages and emails, with a focus on converting inquiries into booked consultations.Proactively following up with leads through various channels, including DMs, email, and CRM tools (e.g., HoneyBook, Dubsado, or spreadsheets).Handling daily inbox management, including filtering, labeling, replying, and escalating communications efficiently.Actively engaging in relevant online communities, such as local moms' groups and small business communities, to enhance brand awareness and representation.Moderating and engaging members within our private Facebook group to foster community interest.Posting geo-tagged content on Google My Business a few times per week.The ideal candidate must possess excellent written English, a strong understanding of social media trends, and proven experience in content creation from raw media. Familiarity with Google Drive and email marketing tools like Flodesk, Mailchimp, or Klaviyo is highly valued. We are looking for someone who can proactively manage tasks, maintain detailed tracking, and drive client acquisition.