Ai-Forward Paid Media Specialist for Shopify E-commerce Ad Stack Recovery and Growth

We are an Australian-owned premium e-commerce brand operating on Shopify, seeking an experienced, AI-forward paid media specialist. We require an individual freelancer, not an agency, to undertake a comprehensive recovery and growth initiative for our paid advertising stack over a 60-90 day period. The core focus will be on Google Shopping, Google Search/Performance Max, and Meta Ads.

Our primary channel, Google Shopping, has experienced a four-month decline despite strong conversion rates, indicating a management or structural issue rather than a demand problem. The selected specialist will be responsible for:

1.  Auditing and diagnosing the current Google Shopping setup, including the Merchant Center feed and campaign structure.
2.  Rebuilding and optimizing Google Shopping campaigns to halt the decline and drive growth.
3.  Identifying and cutting low-intent Meta ad sets that are negatively impacting our conversion rate, then rebuilding Meta campaigns with a strong focus on retargeting strategies.
4.  Tidying up Google Search and Performance Max campaigns to prevent cannibalization of Google Shopping performance.

Our workflow emphasizes a diagnose-first approach, meaning no budget changes will be made in the initial 1-2 weeks. All changes must be logged and implemented one at a time. We will conduct weekly 30-minute review meetings to track progress. A key deliverable will be thorough documentation of the account structure and strategies implemented, enabling our team to monitor and manage the accounts effectively post-project.

Essential skills and experience include: extensive expertise in e-commerce Google Shopping, Google Merchant Center, and Performance Max; strong proficiency in Meta Ads; fluency in GA4; a demonstrated AI-first workflow; and excellent English communication skills. Generic proposals will be disregarded, so please ensure your application directly addresses these requirements.