Experienced Social Media Manager for Fitness Brand Growth

We are building Rediscovery Fitness, a global movement focused on helping individuals reconnect with their bodies, regain health control, and rebuild confidence through honest, science-based training. We avoid hype, shortcuts, and trendy nonsense.

We are seeking a creative, strategic, and detail-oriented Social Media Manager to significantly grow our online presence. The primary focus will be on Instagram, with a strong emphasis on building our content presence on YouTube and TikTok, starting from scratch and scaling intentionally.

Key objectives for this role include:
- Building a loyal and engaged audience on Instagram, which will be our main platform initially.
- Launching our YouTube channel with compelling, documentary-style, story-led fitness content.
- Efficiently repurposing long-form content for various platforms such as TikTok, Instagram Reels, and YouTube Shorts.
- Establishing strong brand authority and attracting new coaching clients organically.
- Increasing trust and conversions through high-impact, well-planned storytelling.

We require a professional who:
- Possesses a deep understanding of fitness culture, particularly for men and women aged 30-45.
- Is skilled in transforming one long-form video into a week's worth of diverse content suitable for multiple social media platforms.
- Is comfortable working with a blend of inspirational, educational, and authentic real-life content, aligning with our strong emphasis on storytelling.
- Can collaborate effectively with a coach who is actively on-camera and already producing raw content, providing essential support with editing, strategic planning, and publishing.
- Is familiar with the content styles of creators such as Elias Maman, Nick Bare, James Smith, and Phil Graham.
- Demonstrates excellent aesthetic judgment, preferring clean, minimal, and powerful visuals over trendy, flashy edits.

We are looking for a partner who is committed to execution, impact, and meticulous attention to detail, mirroring our own values. If you are passionate about these goals and meet our requirements, we encourage you to connect with us.