Experienced Social Media Manager for Personal Brand (Instagram & Tiktok)

We are seeking a creative and highly organized Social Media Manager to cultivate and expand a personal social media presence. This role focuses on personal branding, lifestyle content, authentic storytelling, and staying current with trends across key platforms.

The ideal candidate will possess a deep understanding of Instagram and TikTok, transforming everyday moments, photos, videos, travel, family, business, and personal experiences into compelling and engaging content.

Key Responsibilities:
* Manage and oversee content on Instagram and TikTok platforms.
* Develop and maintain a comprehensive weekly content calendar.
* Edit Reels and TikToks using provided video clips and photos.
* Craft natural, engaging captions that reflect an authentic personal voice.
* Identify and leverage trending sounds, formats, hooks, and content ideas.
* Organize and categorize existing photo and video assets for efficient content creation.
* Schedule and publish posts, Stories, and Reels consistently.
* Collaborate on developing a consistent personal aesthetic and brand voice.
* Monitor comments, engagement metrics, and overall account growth.
* Research other creators and personal brands for inspiration and best practices.
* Analyze content performance to inform future strategy and adjustments.
* Proactively contribute new content ideas and strategic insights on a weekly basis.