Social Media Manager & Digital Marketing Specialist for Property Agency in Spain

We are a professional property management and short-term rental agency operating in Spain, seeking a highly skilled and proactive Social Media Manager and Digital Marketing Specialist. Our primary goal is to significantly enhance our online presence, increase brand awareness, and effectively showcase our diverse portfolio of managed properties. This role is crucial for attracting both property owners (B2B) looking for management services and prospective vacation guests or long-term tenants (B2C) for our rental properties.
The ideal freelancer will be responsible for a comprehensive social media strategy and execution.
Key Responsibilities:
Content Creation: Develop and produce engaging, high-quality content including posts, reels, and stories tailored for Instagram, Facebook, and LinkedIn. This includes both visual design and compelling copywriting.
Content Calendar Management: Plan, schedule, and execute a consistent monthly content calendar, aiming for approximately three posts per week, complemented by daily stories to maintain active engagement.
Community Growth and Engagement: Actively monitor all social media profiles, promptly respond to messages and comments, and proactively engage with relevant local businesses, influencers, and community accounts to foster growth and build relationships.
Basic Performance Analytics: Compile and present a concise monthly report detailing key performance indicators such as audience growth, engagement rates, and identifying top-performing content.
Requirements for the Ideal Candidate:
Native or Bilingual Spanish Proficiency: Exceptional command of Spanish, with perfect copywriting skills, grammar, and a deep understanding of localized tone and cultural nuances suitable for the Spanish market.
Proven Social Media Management Experience: A strong portfolio demonstrating successful past social media management roles, particularly within the real estate, property management, or tourism sectors, is highly advantageous.
Proficiency in Visual and Video Editing Tools: Demonstrated expertise in using tools such as Canva, CapCut, or other industry-standard visual and video editing software to create professional and appealing content.
Strategic Independence: Ability to independently research current industry trends, identify new opportunities, and proactively suggest innovative content formats and strategies to keep our digital presence fresh and impactful.