Social Media Strategy and Content Management for Global Medical Institute

We are looking for a highly experienced Social Media Manager and Content Creator to develop and execute a long-term digital marketing strategy for the Institute of Reconstructive and Regenerative Urethro-Genital Surgery, led by Dr. Elisa Berdondini, an internationally recognized reconstructive urethral surgeon and pioneer in regenerative surgery using autologous adipose tissue. The objective is not simply to publish content, but to build a global brand, establish international authority, generate qualified leads, and create a worldwide referral network. Primary Goals: Develop a comprehensive social media strategy capable of: Positioning Dr. Elisa Berdondini as one of the world's leading experts in reconstructive and regenerative urethral surgery. Increasing international visibility and credibility. Educating both healthcare professionals and patients. Generating qualified leads. Building trust through scientific, educational, and patient-centered content. Converting followers into consultation requests, surgical patients, and professional collaborations. Target Audiences: 1. Reconstructive Urologists and Surgeons: Attract surgeons worldwide who need: Expert consultation on complex clinical cases. Second opinions. Surgical planning assistance. Access to an International Complex Urethral Case Review Program. 2. Surgeons Interested in Advanced Training: Reach reconstructive surgeons who want to: Learn Dr. Berdondini's surgical techniques. Participate in fellowships, observerships, masterclasses, or mentoring. Develop expertise in reconstructive and regenerative urethral surgery. Become part of an international referral and collaboration network.