B2b Saas Product Marketing Strategy & Launch Plan Development

We are seeking a highly experienced and hands-on B2B SaaS Product Marketing Strategist to develop a comprehensive, research-backed launch strategy for our existing platform, Company Console. This platform serves home-service businesses (plumbing, HVAC, and electrical). We prioritize quality and relevant experience over the lowest bid.

Key Deliverables:
1. Product and Founder Discovery: Conduct an in-depth review of our existing research and collaborate to define target segments and a detailed research plan.
2. Competitor Analysis: Research three agreed-upon competitors, focusing on their positioning, target audiences, differentiation strategies, pricing models, and packaging. All findings must be supported by verifiable sources.
3. Customer/Prospect Interviews: Plan and conduct 10 interviews with customers and prospects in English. This includes developing the interview guide, providing anonymized notes, synthesizing key insights, and creating evidence-backed personas. Recruitment and incentives for participants will be quoted and agreed upon separately, with participant sourcing to be determined. Recording consent must be obtained from all participants.
4. Positioning and Messaging Strategy: Develop a robust strategy encompassing the ideal customer profile, priority pain points, analysis of alternatives, differentiated value proposition, a clear positioning statement, message hierarchy, proof points, objection handling, homepage headline/subhead suggestions, and a demo pitch. It is crucial to distinguish between verified product capabilities and proposed features.
5. Pricing and Packaging Recommendations: Provide detailed recommendations for pricing and packaging, including a clear rationale, underlying assumptions, and proposed validation steps.
6. Go-to-Market Plan: Develop a practical 90-day go-to-market plan, outlining key priorities and measurable success metrics. All deliverables must be editable and include a comprehensive handover.

We require proposals to include suggested milestones, a timeline, fees, and revision limits. Please share two relevant B2B SaaS case studies, detailing your personal contribution to each, a sample of your research or messaging work, your experience with customer interviews, and your meeting availability in Eastern Time. Experience with home-services software is highly valued. The product is currently undergoing refinement and quality testing, so marketing promises must accurately reflect its verified readiness. The initial scope focuses on strategy and research; advertising management, routine social media activities, software development, and website implementation are explicitly excluded. We do not have a fixed budget cap and invite you to propose a justified scope and fee.