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Content & Social Media Assistant for Guerrilla Music Project

Published on the June 02, 2025 in Sales & Marketing

About this project

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I'm hiring a sharp, creative, and detail-driven virtual assistant to execute the guerrilla content strategy for Lenny Lodge — an experimental music and art project run by a masked, anonymous artist persona.

This isn't a cookie-cutter job. We are building a mystery.The entire rollout thrives on fan obsession, secrecy, and lo-fi virality.You’ll be maintaining a multi-platform short-form content funnel that mimics the feel of an underground fan movement.

Your role:

Post short-form content (TikTok / YouTube Shorts / IG Reels) 3–5x/week

Remix video clips using provided templates: loops, stitched responses, lyric edits, soundbites

Maintain the illusion that the artist is being “discovered,” not marketed

Lightly track metrics, flag organic traction, and report fan reactions

Repost fan comments or memes to build world cohesion

Bonus: make or curate subtle fan-style meme edits or subtitled clips that feel homegrown

You’ll follow streamlined SOPs, but success will come from understanding online niche culture and working one step behind the fandom, not ahead of it.

Project overview

Lenny Lodge is an anonymous artist project designed to feel like a private underground legend. Music is released via VHS tapes, cassette drops, and encrypted fan circles. We’re not pushing ads, doing PR, or signing to a label.We’re creating a fictional mythos that invites real-world obsession.This is about discovery-based virality, where fans feel like they unearthed something they weren’t supposed to find. Think: No hashtags, no captions — just “Who is this?” Each video is a doorway, not a sales pitch We don’t chase numbers — we chase whispers This is fictional music marketing turned into social gameplay.

Category Sales & Marketing
Subcategory Other
Project size Medium
Is this a project or a position? Project
Required availability As needed

Delivery term: Not specified

Skills needed

Internet Marketing Marketing YouTube Web Content Video Editing Social Media Marketing Community Management Content for social net...

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