About this project
sales-marketing / others
Open
Project overview
Lenny Lodge is an anonymous artist project designed to feel like a private underground legend. Music is released via VHS tapes, cassette drops, and encrypted fan circles. We’re not pushing ads, doing PR, or signing to a label.We’re creating a fictional mythos that invites real-world obsession.This is about discovery-based virality, where fans feel like they unearthed something they weren’t supposed to find. Think: No hashtags, no captions — just “Who is this?” Each video is a doorway, not a sales pitch We don’t chase numbers — we chase whispers This is fictional music marketing turned into social gameplay.
Category Sales & Marketing
Subcategory Other
Project size Medium
Is this a project or a position? Project
Required availability As needed
Delivery term: Not specified
Skills needed