Experienced Social Media Manager for Personal Brand Growth on Instagram & Tiktok

We are seeking a highly creative and organized Social Media Manager to cultivate and expand a personal social media presence. This role focuses on personal branding, lifestyle content, storytelling, and current trends to ensure an authentic yet strategic online presence.

The ideal candidate will be proficient in managing Instagram and TikTok, with a deep understanding of how to transform everyday lifestyle moments, photos, videos, travel, family, business, and personal experiences into compelling content.

Key Responsibilities:
* Manage and oversee content for Instagram and TikTok platforms.
* Develop and maintain a weekly content calendar.
* Edit Reels and TikToks using provided video and photo assets.
* Craft natural, engaging captions that reflect an authentic personal voice.
* Identify and leverage trending sounds, formats, hooks, and content ideas.
* Organize and optimize existing photo and video libraries for content creation.
* Schedule and publish posts, Stories, and Reels consistently.
* Contribute to the development of a cohesive personal aesthetic and brand voice.
* Monitor comments, engagement metrics, and overall account growth.
* Research other creators and personal brands for inspiration and best practices.
* Analyze content performance to inform future strategy and adjustments.
* Proactively generate and propose new content ideas and strategies on a weekly basis.

Candidate Profile:
We are looking for a dependable, responsive, and genuinely enthusiastic individual with a strong interest in social media. You should possess an innate ability to create scroll-stopping content from raw materials, transforming them into polished and engaging posts. Experience with Instagram, TikTok, Canva, and CapCut is highly preferred. Excellent written English is essential, and Spanish proficiency is a plus.

Crucially, we value initiative; we expect the manager to lead the social media process rather than waiting for explicit instructions on every caption, trend, or content idea.

This is a part-time position, requiring approximately 15–25 hours per week. The pay rate is $6–$11 USD per hour, depending on experience and portfolio. This is a remote role, open to candidates in Southern America.