Expert Content Strategist & Smm Specialist for Automotive Brand

We are seeking a highly skilled and experienced Content Strategist / Social Media Marketing Specialist to join our team. This role is focused on developing and executing a comprehensive social media and content strategy that not only builds brand awareness but directly drives sales conversions.

Responsibilities:
- Develop and implement content strategies for key social media platforms including Instagram, TikTok, YouTube Shorts, and Facebook.
- Create engaging and conversion-focused content, including scripts for short-form videos (Reels, Shorts) with compelling storytelling and clear calls to action.
- Manage and update blog posts and news sections on our Shopify e-commerce website.
- Maintain and evolve the social media content calendar, ensuring timely scheduling and publishing for maximum audience engagement.
- Actively engage with online communities and forums relevant to the automotive industry (e.g., TMC, Rivianowners, Bimmerpost) to build relationships and identify potential customers.
- Collaborate with influencers and organize promotional activities like giveaways to increase brand visibility.
- Track and analyze content performance using relevant metrics.
- Utilize AI tools (such as ChatGPT, Midjourney, Opus Clip) to optimize content creation and strategy.

Requirements:
- Proven experience in content strategy and social media marketing, with a focus on driving sales.
- Strong understanding of marketing funnels, triggers, offers, and A/B testing.
- Ability to develop full content concepts and scenarios.
- Genuine interest in cars and automotive culture.
- Excellent written and verbal communication skills in English (B2+ level).
- A portfolio showcasing successful social media content, particularly short-form video (Reels, TikToks), that demonstrates tangible results (e.g., Engagement, traffic, conversions).

This is an ongoing hourly position requiring a strategic mindset and a results-oriented approach.