Paid Growth Trial: Micro-Course Launch and Student Acquisition for Brazilian Market

We are seeking a skilled professional for a Paid Growth Trial focused on launching a micro-course and acquiring students in the Brazilian market. The objective is to demonstrate the ability to identify market opportunities, create an attractive product, launch it effectively, acquire students, measure results, and optimize performance.

Key challenges and deliverables include:

1. Market Opportunity Identification: Select a promising micro-course topic specifically tailored for the Brazilian market.
2. Micro-Course Creation: Develop and create a small micro-course or Minimum Viable Product (MVP) with 20-45 minutes of total video content. The course must be hosted on the Unicio platform. The use of AI tools is highly encouraged to enhance speed, quality, and efficiency in content creation.
3. Student Acquisition Campaign: Design and execute a comprehensive student acquisition campaign. The initial target is to achieve at least 20 qualified student enrollments. Candidates who can significantly exceed this target while maintaining efficient acquisition costs and attracting high-quality traffic will be highly valued.

This project requires expertise in market analysis, e-learning content development, digital marketing strategy, and performance optimization.

This is a paid project to evaluate real-world execution in a controlled environment before considering a longer-term collaboration. We are looking for initiative, commercial thinking, speed, creativity, execution, and data-driven optimization. A strong candidate will turn a limited budget and simple course concept into measurable traction.

About Unicio

Unicio is a growing WordPress-based EdTech platform that enables creators to build, market and sell online courses and digital products using AI-powered tools.
The platform is already live and is built with WordPress and Tutor LMS. The next phase is focused on improving the platform, launching the first creator and student acquisition programs, and building a scalable growth engine initially for Brazil and later for international markets.
We are looking for a highly proactive Project & Growth Manager who can help turn this platform into a growing business.
This is NOT primarily an administrative project-management role
We are not looking for someone whose main responsibility is scheduling meetings, following up on tasks or simply coordinating developers.
We are looking for someone who can take ownership of execution and measurable growth.
The successful candidate should be comfortable moving from:
Strategy → Opportunity → Experiment → Execution → Measurement → Optimization → Growth
You should be able to identify opportunities, develop practical experiments, coordinate technical and marketing resources, launch initiatives, analyze results and continuously improve performance.

You should have:

Proven experience managing digital projects and/or growth initiatives.
Strong understanding of digital marketing and online acquisition.
Experience with WordPress; Tutor lms or another lms is a strong advantage.
Experience with online courses, EdTech, SaaS, marketplaces or creator platforms is highly desirable.
Strong analytical and problem-solving skills.
Experience with A/B testing, conversion optimization and performance marketing is an advantage.
Familiarity with ai tools and ai-assisted content creation.
Excellent organizational and communication skills.
Ability to coordinate remote developers, designers and other specialists.
Ability to work independently with limited supervision.
Strong business and commercial thinking.
English and Portuguese, both written and spoken.
Preferred
Based in Brazil, particularly São Paulo or Rio de Janeiro.