We are seeking a talented copywriter to develop compelling and engaging landing page content for our new mobile application, CleanAirNow. This app is a community-powered initiative dedicated to combating severe air pollution in Southern California's industrial corridors. The goal of the landing page is to inform potential users about the app, highlight its impact, and encourage them to join our movement for cleaner
air.The copy should clearly articulate what CleanAirNow is: a grassroots initiative that combines cutting-edge technology with community action to turn real-time data into clean air policies. It should emphasize how the mobile app and sensor network empower residents, students, and parents to monitor air quality, receive health alerts, and demand accountability from
polluters.Key sections to be developed include:1. Hero Section: A powerful headline and subheading that captures attention and a clear call to action for early access.2. Project Overview: A detailed explanation of CleanAirNow's mission and approach.3. Our Impact So Far: Showcase tangible achievements, such as community-installed air quality monitors, app user numbers, residents educated, local leaders trained, and policy wins (e.g., Truck idling limits, industrial buffer zones, health screening partnerships).4. Why We Need You: Explain the importance of user participation and outline future goals, including expanding to more neighborhoods, launching new app features, advocating for local legislation, and training youth and frontline communities in environmental justice.5. Lead Capture Section: A clear and persuasive call to action for users to sign up for updates and early
access.The ideal candidate will have experience in writing persuasive web copy, understanding of environmental or community-focused messaging, and the ability to translate complex information into clear, engaging language. The final deliverable will be all text content for the specified landing page sections.
Delivery term: Not specified