Compelling Landing Page Copy for Grace at Home Initiative

Grace at Home is seeking a skilled copywriter to develop compelling content for a new landing page. This page will serve as a primary touchpoint for our innovative initiative, which supports rural seniors in Minnesota to live independently, safely, and with dignity in their own homes. The goal is to clearly communicate our mission, showcase our achievements, and outline our needs for growth to attract funding, partnerships, and volunteers.The landing page copy should effectively convey the essence of Grace at Home, highlighting its user-friendly mobile app and its integration with community-based services. The app empowers older adults and their families with essential tools for health monitoring, caregiver coordination, home safety, and real-time support.Key information to be integrated into the copy includes:Our achievements:Piloted in 5 rural counties, reaching over 600 seniors.Reduced emergency hospital visits by 23% among users.Trained 120 caregivers and volunteers in tech-assisted home care.Partnered with 20+ community clinics, faith groups, and senior centers.Developed an easy-to-use mobile app available in English, Somali, and Hmong.Our needs for growth:Funding to scale the platform to 30 counties across Minnesota.Partnerships with rural clinics, senior service providers, and caregiver groups.Volunteers and tech mentors to train seniors and families.Feedback from users to make the app more accessible and inclusive.Local champions to advocate for aging-in-place policies and digital inclusion.The copy should also include a clear call to action for the lead capture section, inviting visitors to join the Grace at Home community for updates, early app access, or to become a community partner. The overall tone should be informative, persuasive, and empathetic, reflecting our commitment to aging with dignity, supported by community.