Experienced Marketplace Ppc Campaign Manager (Amazon & Walmart)

We are seeking a highly skilled Marketplace PPC Campaign Manager with extensive expertise in Amazon and Walmart advertising to join our dynamic team. The ideal candidate is analytical, strategic, and performance-driven, capable of transforming insights into tangible growth.

Key Responsibilities:
- Develop, manage, and optimize PPC campaigns across Amazon Advertising (ams, dsp) and walmart connect platforms.
- Conduct thorough keyword research, competitive analysis, and audience targeting to maximize return on investment (ROI).
- Build and manage comprehensive campaign structures, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Leverage advanced tools such as Helium10, Pacvue, SellerBoard, Amazon Ads Bulk files, and other relevant platforms to analyze performance and identify new opportunities.
- Monitor daily performance metrics, including Advertising Cost of Sales (ACoS), Total Advertising Cost of Sales (TACoS), Click-Through Rate (CTR), Conversion Rate (CVR), and Cost Per Click (CPC), implementing continuous optimizations to improve profitability.
- Create and deliver detailed performance reports, providing actionable insights and strategic recommendations to stakeholders.
- Collaborate closely with content, design, and product teams to ensure ad messaging and product listings are fully aligned for maximum impact and conversion.
- Stay up-to-date with the latest marketplace trends, algorithm updates, and new ad formats to maintain a competitive edge in the market.

Qualifications:
- A minimum of 5 years of hands-on experience managing Amazon and Walmart PPC campaigns.
- Proven track record of consistently achieving and exceeding key performance indicators (KPIs) such as ACoS, Return on Ad Spend (ROAS), and overall revenue growth.
- Advanced proficiency in Helium10 and Pacvue; familiarity with additional analytics and automation tools is a significant advantage.
- Strong understanding of Search Engine Optimization (SEO) principles, effective product listing optimization, and conversion optimization strategies within various marketplace ecosystems.
- Excellent analytical skills coupled with a deep understanding of data-driven decision-making processes.
- High proficiency in Excel or Google Sheets for comprehensive data analysis and reporting.
- Exceptional organizational skills and the proven ability to efficiently manage multiple accounts and campaigns simultaneously.