About this project
writing-translation / writing-for-websites
Open
We are seeking a talented and experienced copywriter to develop compelling marketing content and refine the brand narrative for UnderTacto, our innovative sensory brand. UnderTacto addresses the growing challenges of stress and anxiety in teens and adults by offering a sophisticated, discreet alternative to traditional fidget tools: textured patches designed for silent support. The ideal freelancer will help us articulate our core message of 'silent support,' emphasizing how our premium sensory patches provide a grounding tactile experience without distraction or embarrassment. The content should highlight: The problem: Loud, colorful fidget toys are often unsuitable for classrooms or professional settings. Our solution: UnderTacto's discreet, textured patches that can be applied anywhere for immediate stress relief. Brand Identity: Focus on professionalism, modern geometric shapes (circles, ovals), and a sophisticated color palette that blends seamlessly into daily life. Unique Sensory Experience: Detail the engineering behind our patches, including unique combinations of liquids, gels, and varied textures for nervous system regulation. Sustainability Commitment: Emphasize our use of 50% recycled materials, aligning personal well-being with environmental responsibility. The goal is to create a detailed and persuasive brand narrative that can be adapted for various marketing channels, including our website, product descriptions, and promotional materials. We need content that empowers individuals to navigate high-pressure situations with a hidden, effective, and eco-friendly tool for calm. The content should resonate with both teens and adults seeking a sophisticated approach to stress management.
Category Writing & Translation
Subcategory Writing for websites
How many words? More than 5,000 words
Delivery term: Not specified
Skills needed