Katalyst | Creator Outreach Virtual Assistant

Compensation: $800/month
Schedule: 5 days per week
Weekly goal: 20 qualified, completed ambassador applications

about the role
we're looking for a dependable, outgoing virtual assistant to help grow the katalyst ambassador program. Your job is to find great creators, start genuine conversations, and turn interest into completed applications.

This is a creator acquisition role, not just a list-building or copy-and-paste messaging job. We want someone who can recognize a good fit, communicate naturally, stay organized, and take ownership of results.

what you'll be responsible for
1. Find new creators: Research Instagram, TikTok, gyms, fitness studios, tagged posts, and local fitness communities. We're currently focused on Los Angeles, Austin, and New York City. Target cities and partner gyms will change as each new cohort is planned.

2. Identify strong candidates: Look for creators who already train consistently, enjoy being part of a fitness community, and can make engaging content. Our typical range is 1,000 to 50,000 followers. We prefer adults 30+, but younger creators can qualify when they're a strong fit. A mature, premium audience and a positive attitude are more important than follower count alone.

3. Start personalized outreach: Contact potential ambassadors through Instagram, TikTok, and email. We'll provide approved messaging, but your conversations should sound personal rather than automated. Test thoughtful ways to get a response while respecting platform limits and individual preferences.

4. Manage conversations and follow-ups: Handle most replies independently, answer basic questions using the materials we provide, and follow up with promising candidates. Be friendly, clear, and persistent without being pushy. Escalate unusual questions or problems when needed.

5. Turn interest into applications: Prequalify interested creators, share the official application portal, and follow through until their application is completed. Sending an application link isn't the finish line. Final creator approvals will be handled by the Katalyst team.

6. Track activity and report progress: Keep a simple, organized record of new leads, conversations, follow-ups, and completed applications. Send a short end-of-day update in Slack and a fuller recap every Friday.

the creators we're looking for
the best candidates are fitness-minded adults with an active presence in their local community. They train frequently, are excited to experiment with different video formats, and genuinely want to help build something with a brand. Coaches, trainers, Pilates instructors, and committed fitness enthusiasts may all fit.

We care about good content, reliability, enthusiasm, and willingness to participate in an active 60-day ambassador program. We're not looking for creators who seem reluctant to train, constantly complain, or only want a quick free product.

For our immediate November 1 group, our current recruiting need is three women and one man, with an approximately balanced gender mix across the broader program.

how success is measured
the main goal is 20 qualified, completed applications per week. These need to be real candidates who match our criteria, not just people who answered a DM. We also care about response quality, consistent follow-through, and how many promising applicants ultimately move forward.

Each daily Slack update should briefly cover new contacts, replies, interested creators, completed applications, and any blockers. The Friday recap should summarize the week's numbers, strongest leads, what messaging is working, and any useful sourcing discoveries.

schedule, compensation, and next steps
- compensation: $800 per month.
- Schedule: Five working days per week, with consistent outreach and follow-up.
- Focus: Net-new creator sourcing and application generation, rather than managing existing ambassadors.
- Support: We'll provide messaging templates, access to the relevant accounts, program training, and guidance on which cities and gyms to prioritize.

If you're interested, let us know. We'll walk through the full program, tools, expectations, and process together during onboarding.