About this project
sales-marketing / advertising-on-google-facebook
Open
We are a uk-based premium cbt therapy clinic seeking an expert to develop and implement a culturally sensitive lead generation strategy. Our target audience consists of English-speaking expats and professionals residing in Saudi Arabia. The primary goal is to attract new clients for our therapy services, focusing on common challenges such as anxiety, burnout, low mood, relationship strain, and relocation stress. All marketing efforts must emphasize the confidential nature of our therapy.
Key requirements for this project include:
- Developing a comprehensive lead generation strategy tailored to the cultural nuances of Saudi Arabia and the specific demographic of expats and professionals.
- Identifying effective channels and tactics to reach the target audience.
- Crafting messaging that is sensitive, professional, and avoids exaggerated mental health claims or diagnosis-led advertising.
- Ensuring all activities adhere to ethical marketing practices and avoid any form of spam posting.
We are looking for a freelancer with a deep understanding of digital marketing, cultural sensitivity in advertising, and experience in lead generation for professional services, ideally within the healthcare or wellness sector.
Category Sales & Marketing
Subcategory Advertising on Google, Facebook
What do you need? Large campaigns, for many products and markets (high budget)
Delivery term: Not specified
Skills needed