MyOrnament.com is a direct-to-consumer personalized ornament and gift brand. Our busy season is Q4. An outside agency already handles our paid media and SEO. What we're missing is a senior marketing lead to own the strategy and creative direction, and to keep that agency sharp. You'll report to the founders.
What you'll own
The marketing plan for MyOrnament: which channels we bet on, what offers we run, how the budget is split, and the seasonal calendar. Creative direction for our ads, landing pages, and promotions. Standing up our affiliate program and our UGC and creator content engine: choosing the approach and tools, setting the commission structure and the KPIs, and directing whoever runs them. Directing our agency and judging their work, telling us in plain terms whether it's good. A simple monthly scorecard and readout for the founders.
What this is not
You will not build or manage campaigns day to day, or personally run the affiliate dashboard and chase down creators. The agency and contractors do the hands-on work. Your job is to point them in the right direction, set the targets, and hold them to it.
You're a fit if you have
Deep experience in DTC/ecommerce marketing, ideally in seasonal or gifting categories. Both halves of the job: the creative taste to direct the work, and the numbers literacy to read ad performance (roas, cac, conversion) and know when an agency is underperforming. Experience standing up affiliate and creator/UGC programs and managing outside agencies or freelancers. Comfort working on Shopify.
You use AI as a daily tool and reach for it by instinct. We build our business around it, and we expect this role to make the strategy, the creative, and the agency oversight faster and sharper with AI, not to treat it as a novelty.
Project duration Not specified