Mexico Growth Marketer / Founding Gtm Partner for Saas Beauty Platform

We are seeking a highly motivated and experienced Mexico Growth Marketer to join our team as a Founding Go-To-Market Partner. This role is initially a part-time contractor position with significant potential to evolve into a full-time or founding GTM lead role. The ideal candidate will be based in Mexico, with a strong preference for individuals located in CDMX, Estado de Mexico, Guadalajara, Monterrey, Puebla, or Queretaro, working remotely. About the product: We are developing ReservaZap, a user-friendly SaaS solution specifically designed for Mexican beauty businesses. ReservaZap empowers salons, barbers, nail artists, and beauty studios to efficiently manage appointments, send automated WhatsApp reminders, significantly reduce no-shows, and re-engage inactive customers, ultimately boosting their business growth. What you will do: Conduct in-depth interviews with salon owners, barbers, nail artists, lash artists, and spa operators to validate market pain points and refine pricing strategies. Develop and rigorously test Mexican Spanish messaging tailored for various marketing channels, including WhatsApp, Instagram DMs, landing pages, and advertising campaigns. Execute targeted outbound campaigns across key platforms such as Instagram, WhatsApp, Facebook groups, Google Maps, and relevant local beauty communities. Qualify and book product demonstrations, and actively assist in the onboarding process for our initial pilot customers. Plan and launch small-scale Meta/Instagram ad tests, meticulously tracking and reporting key performance indicators such as Customer Acquisition Cost (CAC), Cost Per Lead (CPL), demo rate, and conversion rate. Gather valuable feedback, including testimonials, screenshots, case studies, and common objections from early users to inform product and marketing iterations. Contribute to the localization of product language, onboarding flows, pricing models, and customer support processes to best serve Mexican SMB owners. You are a good fit if you have: Native proficiency in Mexican Spanish and a deep understanding of communication styles prevalent among small local businesses in Mexico. Proven experience with Meta Ads, Instagram/TikTok content creation, cold direct messaging, WhatsApp sales, or general SMB lead generation. Comfort and confidence in directly engaging with salon, barber, and beauty business owners. Excellent writing skills for crafting simple, compelling, and persuasive sales copy. A strong ability to work autonomously and consistently report weekly performance metrics. Bonus points for experience selling Saas, pos, crm, marketing tools, booking tools, or services specifically to beauty or local service businesses.