Shopify Ecommerce Growth & Management Expert for Premium Wellness Brand

VELYORA, a premium wellness brand targeting the European market, is seeking a dedicated Shopify Growth Expert or agency for a long-term partnership. Our objective is to significantly increase conversion rates, boost Average Order Value (AOV), and generate consistent sales through effective Meta and Google advertising. We aim to strategically position Shilajit as our flagship product and build a scalable ecommerce operation that fosters customer trust. The project encompasses a comprehensive scope of work, including a redesign of the homepage to highlight Shilajit, improve visual hierarchy, and optimize calls to action. Store optimization will focus on enhancing navigation, collections, search functionality, and overall mobile and desktop user experience. Product pages require standardization of titles, descriptions, images, SEO, FAQs, and shipping information. Conversion Rate Optimization (CRO) initiatives will include implementing sticky Add to Cart features, trust badges, product bundles, upsells, cross-sells, and checkout flow optimization. Technical aspects involve a thorough review of Shopify settings, Meta Pixel, Conversion API, GA4, Merchant Center, Search Console, and overall tracking infrastructure. Email marketing efforts will focus on configuring essential Klaviyo flows such as Welcome, Abandoned Cart, Browse Abandonment, Post Purchase, and Win-back sequences. SEO optimization will be applied across the homepage, collections, products, metadata, and structured data. Performance improvements will target Core Web Vitals, PageSpeed, and image optimization. We also require a review for eu readiness, covering gdpr, cookie compliance, policies, taxes, shipping, and checkout processes. Paid advertising will involve reviewing Meta Ads and Google Ads readiness, validating Purchase events, and recommending an optimal campaign structure. Finally, the expert will provide proactive growth recommendations, including strategies for bundles, subscriptions, loyalty programs, and referral initiatives. Deliverables include a complete optimization report, implemented improvements, a 90-day roadmap, a prioritized backlog (High/Medium/Low), and weekly status updates throughout the project.