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Virtual Assistant for Caregiver Agency: Facebook Marketing & Caregiver Recruitment

Published on the October 18, 2026 in Sales & Marketing

About this project

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We are seeking an experienced, reliable, and part-time virtual assistant for Age Gracefully, a California domestic caregiver referral agency. Our agency serves Torrance, Carson, Long Beach, Palos Verdes, and the South Bay. This role is crucial for expanding our client base and ensuring a steady supply of qualified caregivers.

The virtual assistant will be responsible for two key areas:

1. Client Marketing: Manage our Facebook marketing efforts, including creating engaging posts and ads. The primary goal is to generate qualified inquiries from families actively seeking experienced and compassionate caregivers.

2. Caregiver Recruitment: Identify and pre-screen experienced caregivers. Ideal candidates should preferably hold CNA certification or California HCA registration, possess excellent references, and demonstrate compassionate personalities. The virtual assistant will conduct initial screenings to ensure candidates meet our high standards.

Applicants must have proven experience in U.S. Social media marketing, lead generation, and recruitment, with a preference for experience in the healthcare or senior care sectors. We are looking for an independent, organized, and results-oriented individual who can provide weekly progress reports with minimal supervision. The client will handle final caregiver interviews and matching.

This is a part-time position, approximately 6 hours per week, requiring some overlap with California business hours. We are open to qualified applicants from Mexico, Latin America, the Philippines, and other countries. Please include examples of previous marketing results, recruitment experience, and your hourly rate in your proposal.

Category Sales & Marketing
Subcategory Other
Project size Large

Project duration Not specified

Skills needed