Brand & Social Media Strategist for a High-End Hair Transplant Clinic (Global & Local Growth Focus)

Summary

About Us
We are a renowned hair transplant clinic based in the Dominican Republic, led by a world-class surgeon recognized for excellence in hair restoration.
Our goal is to expand our global presence and attract patients from the U.S. , Local, and other international markets by building a digital brand that reflects trust, exclusivity, and superior results.

We’re looking for a Brand & Social Media Strategist who can help us design and execute a strategy that builds genuine engagement, drives qualified leads, and positions our clinic as a leading destination for hair restoration worldwide.

About the Role

We’re seeking a strategic and creative professional who can blend branding, social media, and performance marketing.
You will define our brand direction, create a results-driven social media strategy, and ensure that all content, visuals, and campaigns align with one cohesive identity.

You’ll work closely with our Content Creator and Video Producer to translate strategy into powerful, effective content

Responsibilities

- Develop a brand and communication strategy (tone, message, pillars, and positioning).
- Design and continuously optimize a social media growth strategy aligned with brand and business goals.
- Build and manage a content calendar for Instagram, TikTok, and Meta platforms focused on engagement and conversions.
- Collaborate with the creative team to ensure alignment in visuals, tone, and storytelling.
- Maintain a focus on lead generation and measurable growth (website visits, consultations, inquiries).
- Monitor analytics and propose data-driven adjustments to improve performance.
- Research and identify influencers and collaborators who can help increase brand visibility and credibility.
(Plus) Ability to connect or manage relationships with influencers or public figures who align with our brand values.
- Stay up to date with global marketing and social media trends to keep strategies relevant and effective.

Requirements

- Proven experience as a Brand Strategist or Social Media Strategist (preferably in healthcare, aesthetics, or high-end services).
- Deep understanding of brand storytelling, positioning, and growth marketing.
- Experience developing data-driven social media strategies that generate real leads.
- Strong knowledge of Instagram, TikTok, and Meta Ads.
- Excellent communication and presentation skills.
- Ability to collaborate effectively with content and production teams.
- Fluent English (spoken and written). Bilingual/ or understand Spanish
- Familiar with U.S. And global marketing culture.

Nice to Have

- Experience working with influencers, partnerships, or collaborations.
- Connections or experience negotiating with content creators or public figures.
- Familiarity with luxury or exclusive positioning in healthcare or lifestyle industries.
- Bilingual (English/Spanish) is a plus.

Compensation & Application
Rate is negotiable and will be discussed during the interview based on experience and portfolio.
Please include:
A portfolio or case studies of brands you’ve helped grow.
A short intro video or written message explaining your approach.
Your availability for an interview (Zoom or Google Meet).