Bilingual Social Media Account Manager & Lead Generation Specialist

We are seeking a highly motivated and experienced Social Media Account Manager and Content Creator with strong lead generation skills to manage our Instagram and TikTok accounts. This role requires fluency in both English and Spanish to effectively engage with diverse audiences and create compelling content.

Key Responsibilities:

Account Management & Content:
Manage daily posting and overall account activity on Instagram and TikTok.
Write and produce engaging short-form video scripts, creative captions, and graphics for both platforms.
Develop and maintain a comprehensive content calendar that aligns with our brand positioning and marketing objectives.
Adapt messaging and content strategies to resonate with two distinct audiences: U.S.-Based intended parents (English) and Spanish-speaking markets (Spanish).

Community & Inquiries:
Actively monitor and respond to comments and direct messages on social media platforms, maintaining a consistent and on-brand voice in all interactions.

Lead Generation:
Proactively identify and engage with potential intended parents within relevant online communities, including Facebook groups, forums, and comment sections of related content.
Conduct initial outreach to qualify interest and nurture leads before handing them off to the founder.
Track and report on lead sources, engagement metrics, and conversion rates from content to inquiry.

Collaboration:
This role focuses on organic social media growth and lead generation; paid advertising campaigns (Meta/Google ads) are managed by a separate team.
Provide weekly reports to the founder on content output, engagement, and lead generation metrics.

We are looking for a creative, strategic, and results-oriented individual who can drive our social media presence and contribute directly to our lead generation efforts.