Growth Marketing Specialist for Edtech Platform Pre-Launch

We are seeking a highly skilled Growth Marketing / Pre-Launch Marketing specialist to drive demand for our new international EdTech / civic-tech platform. This platform is designed to make politics, institutions, laws, and civic knowledge easier to understand. We already have our branding, visual identity, landing page, social media presence, and initial waitlist strategy in place.

This role requires a blend of strategic thinking and hands-on execution to significantly grow our relevant audience and increase waitlist sign-ups before the official product launch. This is not merely a social media scheduling position; we need a proactive individual who can build and implement a robust pre-launch growth strategy.

Key Responsibilities:
- Develop and execute the comprehensive pre-launch growth strategy.
- Manage and expand our presence on Instagram, including creating engaging content.
- Design and maintain a detailed content calendar.
- Conceptualize and create various content formats such as posts, carousels, Stories, and Reel concepts.
- Craft compelling hooks, captions, and calls-to-action (CTAs).
- Produce and edit short-form videos, teasers, and product trailers.
- Oversee and optimize the waitlist management process.
- Develop and implement pre-launch and nurturing email campaigns.
- Analyze and segment pre-registered leads to tailor communication.
- Monitor and report on key performance indicators including reach, shares, saves, click-through rates (CTR), follower growth, and landing-page conversions.
- Conduct A/B testing for messaging and campaign ideas.
- Identify and forge partnerships with relevant creators and communities.

Desired Experience:
Experience with app/SaaS/EdTech launches, organic social growth, copywriting for marketing, video content creation, email marketing, CRM utilization, lead generation, and analytics is highly valued. The platform is strictly non-partisan, so all marketing efforts must avoid political persuasion or ideological profiling.

When applying, please include relevant projects and results, examples of campaigns/videos, email marketing experience, your proposed approach for the first 30 days, preferred tools, availability, and your monthly or milestone-based rate. There is potential for ongoing work after the platform's launch.