Bilingual Growth, Marketing & Community Specialist for Global Platform

We are seeking a proactive and creative Growth, Marketing & Community Specialist to join TimeToBetter, a global platform connecting people with trusted professionals. This role is crucial for expanding our Spanish platform (es.timetobetter.com) and driving engagement within our professional community. The ideal candidate will be fluent in both Spanish and English.

Key Responsibilities:

Meta Ads & Campaign Management:
- Create, manage, and optimize Meta (Facebook & Instagram) advertising campaigns.
- Continuously monitor campaign performance and implement improvements to key metrics such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), and conversions.
- Implement and maintain accurate tracking mechanisms, including Meta Pixel, GA4, and event tracking.

Instagram Content Creation:
- Develop engaging posts, compelling captions, and simple creative assets specifically for Instagram.
- Plan and manage a consistent content calendar to ensure a steady flow of relevant content.
- Ensure all content aligns with our brand voice and effectively addresses the needs of our target audience.

Website & Conversion Optimization:
- Analyze user behavior patterns and overall website performance to identify areas for improvement.
- Propose and implement strategic enhancements to increase conversion rates across the platform.
- Optimize landing pages, Calls-to-Action (CTAs), and user journeys to maximize effectiveness.

Professional Communication & Support:
- Engage proactively with professionals joining the TimeToBetter platform.
- Conduct follow-ups on registrations and assist with the completion of professional profiles.
- Provide comprehensive onboarding support to ensure a smooth and positive experience for all new professionals.

Community & Operations:
- Efficiently handle incoming messages and inquiries from the community.
- Manage conversations and interactions between the platform and its professionals.
- Identify potential issues and propose effective solutions to enhance community satisfaction and operational efficiency.

Required Skills:
- Fluency in both Spanish and English is mandatory.
- Proven hands-on experience with Meta Ads (Facebook/Instagram).
- Experience in creating engaging content, particularly for Instagram posts and captions.
- Strong analytical mindset, with experience in tools like GA4 being a plus.
- Excellent communication and organizational abilities.
- Self-driven, proactive, and meticulous attention to detail.

Bonus Skills:
- Experience with conversion tracking technologies (Pixel, GTM, Conversion API).
- Background working with marketplaces, SaaS products, or similar platforms.
- Basic design proficiency (e.g., Canva, Figma).
- Understanding of Conversion Rate Optimization (CRO) principles.