Bilingual Marketing & Lead Generation Specialist for Real Estate

We are seeking a highly skilled, results-driven, and bilingual (English & Spanish) Marketing and Lead Generation Specialist with extensive experience in the real estate industry. The ideal candidate will possess a strong sales background combined with practical expertise in developing high-converting landing pages, integrating AI tools into marketing workflows, and creating compelling multi-platform content to attract and nurture new real estate clients.

Key Responsibilities include:

*  AI-Powered Landing Pages: Design, build, and optimize high-converting real estate landing pages utilizing modern page builders and advanced AI tools. This involves leveraging AI for copywriting, implementing automated chat widgets, and creating dynamic lead-capture forms to maximize conversion rates.
*  Multi-Platform Content Creation: Develop engaging and culturally resonant content in both English and Spanish. This content will be tailored for various digital channels, including social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube), email marketing campaigns, and paid advertising initiatives.
*  Client Acquisition & Lead Generation: Execute targeted lead-generation funnels across diverse digital channels to effectively attract potential buyers, sellers, and real estate investors.
*  Sales-Driven Messaging & Follow-Up: Apply principles of sales psychology to craft compelling calls-to-action (CTAs), develop effective lead magnets, and establish automated CRM follow-up sequences designed to convert cold traffic into qualified appointments.
*  Performance Optimization: Continuously monitor and track conversion rates, conduct A/B testing on landing pages and ad creatives, and refine overall marketing strategies based on lead quality and return on investment (ROI).

Required Qualifications:

*  Bilingual Fluency: Native or full professional fluency in both English and Spanish (written and spoken) is essential.
*  Landing Page & Funnel Expertise: Proven proficiency in various landing page platforms (e.g., GoHighLevel, ClickFunnels, Unbounce, WordPress, or real estate-specific CRMs) and strong experience with CRM integrations.
*  AI Proficiency: Practical experience incorporating AI tools (e.g., ChatGPT, Claude, Midjourney, Canva ai, or ai chatbot builders) to streamline content creation, enhance personalization, and optimize lead capture processes.