Experienced Pr & Social Media Manager for Brand Growth and Partnerships

Location: Remote
Engagement: Part-time, Independent Contractor
Reports to: Founder (New York, usa; us eastern time)
start date: immediate
organization overview
taylor alexandria is a new york based personal brand operating at the intersection of longevity medicine,
aesthetic wellness, and luxury lifestyle. The brand runs on an established operating system: Airtable trackers,
Slack approval flows, documented brand-voice rules, and Claude prompt libraries. Analytics are the revenue
engine of this brand; this role owns the numbers.
Position Summary
The PR & Social Media Manager runs the accounts, the calendars, and the partnership pipeline. The role
manages the brand's presence across Instagram, TikTok, Pinterest, and Linkedin, along with ugc creator
accounts; pitches and negotiates brand partnerships; manages ugc platform campaigns; and serves as the
quality gate that all content passes before publication. This position is the first approver on incoming opportunities;
judgment carries equal weight with execution.
Key Responsibilities
• Content calendar and social calendar creation: the Manager builds both, presents them for a single founder
approval, and executes
• Day-to-day posting, scheduling, captions, stories, and community and DM management across Instagram,
TikTok, Pinterest, LinkedIn, and the UGC creator accounts, within documented brand-voice rules
• Brand partnership pipeline end to end: outreach, pitching, negotiation, submissions, and follow-through,
enforcing a documented minimum-rate floor and brand-fit filter
• UGC platform campaigns: submitting, managing all brand communication, relaying revision requests to the
Editing House, and resubmitting
• First-line triage of all inbound opportunities against a provided auto-decline list
• Quality gate on all content: requesting revisions from the Editor until each piece is account-ready
• Weekly analytics reporting in Airtable (views, engagement rate, follower growth); these figures serve as the
brand's media kit and the commission record
• Partnership and PR email drafting in the brand voice (drafts only; the founder reviews and sends)
Required Proficiencies (Day One)
Candidates must already be proficient in the following. Work samples will be requested and a paid trial
assignment is part of selection.
• Content calendar creation and management: required, with demonstrable proof. Candidates must present
calendars they have built and operated (client names may be redacted)
• Instagram and TikTok growth and account management: posting strategy, Reels cadence, stories, and
engagement
• Pinterest and LinkedIn content management: posting cadence
• UGC platform experience: submitting to and managing campaigns on platforms such as Billo, Insense,
JoinBrands, or equivalent
• Brand outreach and negotiation: able to pitch, counter, and close in writing
• Written English at C1 or near-native level: this role writes in the founder's voice daily (captions, pitches, emails)
• Community management within defined brand-voice rules
• Analytics: Instagram Insights fluency and weekly report building
• Airtable and Slack as daily working tools
• Claude (or equivalent AI assistant) prompting for pitch drafts, captions, and hook ideation
Preferred Qualifications
• Wellness, beauty, or luxury niche experience
• Media kit creation
• Basic Canva
Technical and Language Requirements
• English: C1 or higher written proficiency (verified with a short writing exercise)
• Reliable internet connection and a smartphone with Instagram access
• Service levels: 2-hour submission or decline response on incoming opportunities during working hours;
deliverables submitted within 5 days of product receipt
Communication and Meeting Cadence
• Two live video syncs per week (US Eastern hours; Colombia is zero to one hour behind New York)
• Daily written communication with the Editing House via Slack, including revision requests and delivery
confirmations
• Weekly analytics review as part of the team sync
Compensation
• Month 1 (training and onboarding rate): $75 USD base plus 7 to 10 percent commission on deals closed
• Months 2 and 3: $100 USD per month base, plus 10 percent commission on primary-account earnings and 12
percent on the growth account
• Content performance and follower-milestone bonuses tied to account analytics: growth that strengthens the
brand's numbers is rewarded directly
• Commission is paid the month after the brand's payment is received; every closed deal pays the Manager
• Formal reevaluation at day 90: base increase and a defined path toward a Lead PR & Social position as the
team grows
• Tools provided: Claude, Airtable, and Slack
• Payment in USD via Wise, monthly
Selection Process
Shortlisted candidates complete a paid trial assignment consisting of a sample content calendar, a written brand
pitch in the founder's voice, and an opportunity triage exercise. Trial work is compensated. The trial evaluates
written voice, judgment, organization, and responsiveness.