Growth Strategist for Duelo de Mascotas Subscription Platform Launch

We are seeking an experienced Growth Strategist or Growth Marketing Specialist to help launch and scale Duelo de Mascotas, a digital platform designed to support individuals through the loss of a beloved pet. We currently have over 160,000 followers across Instagram and Facebook, generating millions of views. The primary objective is to convert this engaged audience into paying subscribers for our $4.99/month service, ensuring sustainable recurring revenue (MRR) and long-term retention.

This is an initial 4–6 week project focused on developing a robust strategy, preparing for launch, and executing the initial rollout. This is not a social media management role; we require strategic expertise to transform an existing audience into a thriving subscription business.

Key areas of expertise required:
- Experience with subscription or membership business models.
- Proven ability in growth strategy and funnel optimization.
- Strong background in lead generation and creating effective lead magnets.
- Proficiency in email marketing, CRM systems, and marketing automation.
- Expertise in pre-launch and launch strategies for digital products.
- Skills in Conversion Rate Optimization (CRO) and subscriber retention.
- Knowledge of organic and paid acquisition channels.
- Ability to define and track Key Performance Indicators (KPIs) and drive MRR growth.

Initial Project Deliverables (4-6 weeks):
- Comprehensive audience audit.
- Detailed growth and funnel strategy.
- Lead generation plan and lead magnet development.
- Email marketing and CRM strategy.
- Pre-launch and launch strategy for the $4.99 subscription.
- Retention strategy.
- Definition of key performance indicators (KPIs).
- A 30/60/90-day roadmap for growth.

Our target launch date is October 27, 2026. If this initial project is successful, there is significant potential for ongoing growth work. Our primary audience is Spanish-speaking, but the platform is being developed in Portuguese and English, with a vision for international expansion. English communication is not an issue.

We are looking for a strategic partner who can drive results. Please include your top 3 priorities for the first 30 days, how you would convert our 160K+ followers into subscribers, one relevant case study with results, your availability through October 27, and your proposed success metrics in your proposal.